Category: Business
Books| Category | Title | Author | Rating | Description |
|---|---|---|---|---|
| Business | Crossing the Chasm | Geoffrey A. Moore |
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More business wisdom is packed into these 200 pages than a whole stadium full of MBAs. |
| Business | The Art of the Start | Guy Kawasaki |
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A great book covering the most difficult time in starting a business: the beginning. |
| Business | Positioning | Al Ries and Jack Trout |
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How can your company, product, or message get mindshare in this information-overloaded age? |
| Business | Blue Ocean Strategy | W. Chan Kim and Renee Mauborgne |
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Creating a new market (a "blue ocean") is easier and more lucrative than competing in an existing one (a "red ocean"),... |
| Business | The 80/20 Principle | Richard Koch |
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The vast majority of effects are produced by a small minor of causes. |
| Business | The Brand Gap | Marty Neumeier |
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A brand is not a logo or a colorscheme; it's the gut feeling a person has about your company. |
| Business | Eric Sink on the Business of Software | Eric Sink |
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If you're planning on starting, or currently run, a small software company, you should read this book. |
| Business | Seeing What's Next | Clayton M. Christenson |
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Disruptive technologies come up from below, toppling big business and rewarding the innovator. |
| Business | The Dip | Seth Godin |
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"Winners never quit" is stupid. |
| Business | Lean Thinking | James P. Womack and Daniel T. Jones |
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"Lean" is an approach to business pioneered by Toyota. |
| Business | Brand New | Nancy F. Koehn |
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The story of six famous entrepreneurs and how they used branding to make their products successful. |
| Business | The Now Habit | Neil Fiore |
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&Procrastination is your subconscious mind telling you: something is wrong with this work I'm supposed to be doing. |
| Business | The Marketing Playbook | John Zagula and Richard Tong |
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Six strategies for marketing presenting in a clear and direct fashion. |